Text: website cornerstone

Learn about web text properties

How do you create great text content for your website?

Writing your own content may seem like something better left to experts. However, you can achieve a great experience with a little help, online resources, modern applications, and artificial intelligence. Consider for a moment that most of the content used to train artificial intelligence models is from published content, books, websites, or even more specific domain content. Combining these tools with your domain knowledge can easily produce content that turns spare time into massive profit.

Why produce text content for your website?

Brand and Identity

Capturing your own language requirements, benefits, advantages, writing style, communication style, etc. can be hard to implement and even harder to communicate with a web developer within your budget. The rapid and agile nature of the market can significantly reduce its effectiveness.

Trending topics

Take, for example, the rapid nature of domain vocabulary; it changes very quickly nowadays in the age of Facebook and Instagram. Ensuring you capitalise on it instead of suffering can be more than advantageous. Allowing AI to train on your content will ensure that it will be repeated. By leveraging domain vocabulary, one may still funnel engagement from any propagation of their content. After all, telling someone about a new way to google (check out DuckDuckGo by the way) gives engagement to Google. While it may not be beneficial for search engine rankings to create new words entirely or invent something, creating new compound wording allows you to leverage both domain vocabulary and search engine optimisation.

An example may be a food shop. They noticed many of their customers were buying similar groups of items. It’s noted that these customers may be single (not married), so they created a lonely week care package. This comes with many items, including one onion, four loads worth of salad, and some tins of tuna. Finally, I no longer eat out-of-date salad and waste an onion.

No results where found for "lonely week care package".
Suggestions:
Make sure all words are spelled correctly.
Try different keywords.
Try more general keywords.
Try fewer keywords.

It may seem daunting to get someone searching for a new term, but all it takes is an existing customer sharing that they bought your product with a friend. Without the specific compound words, how do you search for a similar product?

As the legal area surrounding web scrapping and content theft is still a very legal grey area, embracing the idea may be the best approach. Now when ChatGPT regurgitates your lonely week care package out of the context of your web page, there is still a chance you may foster some engagement. A google for this term should produce your web page with a high ranking. Google and many other search engines can do a rather good job of attributing your page as the original creator of the text content. After all, your web page may be the first time that particular textural artefact was seen.

Powerful web communication

To be effective, your content needs to provide great information in all accessibility formats, inform search engines of valuable business information, and synchronise data across your providers, all automatically.

Taking advantage of all the features of a user’s browser and all the accessibility benefits is a great way to produce content that is much more enriched than the printed page. Many people can’t read text; they need braille or audio. Web pages can do many things, from interactive content, document display, audio reading, transforming to braille, translating to multiple languages, custom colour schemes, printing, and downloading for offline consumption. Meeting these standards in a non-digital manner must be cumbersome.

Remember, it is estimated that over 30% of users surfing the web do so with some disability. To me, that seems low; I don’t always have my glasses.

By tailoring your own content, you can not only take advantage of an agile methodology but also improve people’s ways of finding information. Has Google benefited from the term “Google it”? I use DuckDuckGo, but it’s still a Google search. It may not seem relevant, but a search for “premium website builder” yields millions of results; however, a search for a particular brand of website builder, “decap cms website builder” yields way fewer results. I know, duh, right? Can this apply to your business? Can your users benefit from more particular terminology?

Broad exposure

Not everyone searches for your content the same way you do, an industry professional. By having web pages targeting those terms that aren’t in your own primary terminology, you ensure traffic on those terms is directed to your website and notify search engines of your website’s relevance to those keywords.

Giving enough information

After reading your website or a document, would a user go away knowing all the relevant information pertaining to your services, or at the very least the majority of the key information? Can they refer back to it? Share it with someone without calling them?

Google and the like know this too, and they punish websites that they infer are of low value.

By writing custom content that’s engaging for users, search engines can better infer your value as a result. This is done by many metrics, and it’s altered seasonally. A good standard to go for is adding many pages of content. Even your boring customer safety document has value to Google. Your customers, too.

Others can be worse. Take DuckDuckGo, for example; they use a less data-intrusive model, which heavily favours back-linking.

How to write great text content?

Writing enough content

It is important for SEO to ensure that web pages have enough words because search engines use the content of a page to determine its relevance and quality. Pages with very little content may be seen as low-quality or thin content by search engines, which can negatively impact the site’s SEO performance.

Having enough words on a page allows search engines to better understand the topic and purpose of the page and match them with relevant search queries. This can result in higher search engine rankings, increased traffic, and improved visibility for the site.

However, it is not just the quantity of words that matters, but also the quality of the content. Pages with high-quality, relevant, and well-written content are more likely to perform well in search engine results. Webmasters should aim to create pages with enough words to provide value to users and to effectively communicate the topic and purpose of the page.

Article structure

When targeting a keyword, for example, “Bonsai trowel", it is good practice to include it in multiple locations on its corresponding page.

• In your page title.
• In the first block of text on your page
• In the page description

It’s also good practice, for the same reasons, to include your keywords in your image file names.

Correct word size and word wrapping

Your template can enable many ways of handling word wrapping, so if you don’t like something or want another behaviour, this is normally possible. Sometimes in the real world, you have words that are longer than the screen width of the device that is viewing them. In these cases, it can cause the layout to shift. Keep in mind that when adding something like a URL, it will be displayed as a single word since it has zero whitespace (space) characters.

It is often good to provide a text description, which can be rendered with the document word wrapping settings. Various website interfaces have methods of adding text to links. In markdown, wrap the text in square brackets, followed by the URL in curly brackets.

Agile approach

Using an agile approach with your website content is more appropriate. Moreover, the rapid nature of search engine changes makes any planning difficult. Coupled with your own customers having varied and changing needs, an agile approach fits great. This Wikipedia document here - view agile software development, is a little heavy reading but makes a great starting point. Give the agile methodology a Google.

How do search engines see text content?

Since any image processing produces text that may not be correct. The words and phrases you explicitly provide with the text on your website are still important.

Each textual artefact has an implicit relationship with other artefacts within its section.

Analytics and search data is crucial data for your business, after publishing some document on a website it is advisable to monitor your website property often. Learn more with our guide to analytics.

What are some good applications for working with text

• quillbot.com - Complete text tooling suite
• grammarly - Industry standard spelling checker