Getting Started: web content types

Learn why investing in website content is a good approach. Get started understanding the options and how to focus your investment to maximise results.

What is a web document?

Typically web pages are displayed in a web browser and rendered via HTML, its very easy to miss or forget about the numerous other features that websites, browsers, and applications provide. In this section we discuss those content types you can use on your website. Web browsers over recent years have become capable operating systems (the market share of Chromebook by Google continues to rise) and with trillions of pounds support from investments in compatible cloud software there is little expectation that this will falter. On-top of that, website don’t just show a page, but instead can be complete APIs (application programmable interfaces) which can be used to do almost anything. From display a web page to users, to moving a space rover on Mars.

What should my investment in content focus on?

Picking the best features to support for your particular business and audience is a great way to foster valuable engagement. A very common one may be to create an authoritative source of information about a subject. In many cases this is a business, service, guide or documentation.

Why support RSS for websites in 2024?

With subscriptions (RSS) to website sections users get access to tailored content from their favorite websites in a data feed. The typical user may only have 100 applications installed on their phone, and many get very little usage. Competition for user screen time is high and for good reason. Time is important. When your site may provide value to users, it only occurs if they happen on your page to receive it. Getting the user to directly search to receive any value from your content is not feasible because you are not the only one they need to check. That’s where data feeds have taken dominance, pushing relevant information in aggregate to the user.

What is RSS?

RSS (RDF Site Summary or Really Simple Syndication)[2] is a web feed[3] that allows users and applications to access updates to websites in a standardized, computer-readable format. Subscribing to RSS feeds can allow a user to keep track of many different websites in a single news aggregator, which constantly monitor sites for new content, removing the need for the user to manually check them. News aggregators (or “RSS readers”) can be built into a browser, installed on a desktop computer, or installed on a mobile device.

~ Wikipedia

Webpages can be shared and many pieces of content are created to spread. Sharing content isn't just about people sharing it with others, being able to store and retrieve any previously accessed information is also vial. Often customers react on impulse, don't react immediately or don't know they will need your product. Hyperlinks act as a great way to quickly store documents and are a great way to spread content via sharing on other platforms. They are also build in to most features and platforms, allowing users a standard approach for acessing such information. Shareable content isn't just about creating content that the user will save, it's allowing third party applets to to access information and serve rich results when users are searching for your product indirectly. Many browsers now have the ability to generate shareable links or qr codes directly from their share interface. Producing content to leverage these mechanics can help promote and let people discover your product. Moreover, social media runs on the sharing of links.
By controling your website you can produce content how you like and never be affected by platforms going in a direction you don't like. This benefits in many aspects of user experience and allows you to tailor the user interface around your particular content. By using a website as your platform to engage your users you can provide rich tools that offer real value to them. Creating content around your plan and website is a great way to give users the most from your website. Keep reading to learn more.
Creating content for marketing is one of the primary focuses of websites, giving users the option to browse your products, find what they need, then refer back to them and share the information.
When producing content for your website you can tailor it to provide insights from within your domain. Doing this correctly will enable both your business and your customer to benefit by providing solutions to problems they have. Often can be accomplished by interacting with your customers or creating blog posts.

Using your website as a single source of truth, you may make posts to all the social media platforms to improve workflow efficiency. While always linking back to your primary platform. Many tools work directly with your websites features (RSS). And many new actions are enabled every day.

  • dlvrit.com - Send your content to various platforms.
  • Blog submission sites and feed aggregators.
  • AI services like chatgpt plugins
  • Automate with low code and low code templates on web standards - ifttt.com.
  • Show your appointments or calendar. And take appointment requests
  • Take form submissions for any data you need
  • Link to other websites or related info
  • Create user authenticated pages or authorise users based on some category