Marketing
How AI is Transforming Customer Experience
Monday, January 29, 2024 in Marketing
The world is changing fast, and so is the way businesses interact with their customers. In today’s age of digital transformation, Artificial Intelligence (AI) is becoming an increasingly significant player in creating exceptional customer …
Lead Nurturing Strategies: Prospects into Loyal Customers
Friday, January 26, 2024 in Marketing
Businesses must focus on nurturing those leads to convert prospects into loyal customers. An effective lead nurturing strategy is essential to building a strong customer base. In this article, we’ll explore the key components of an effective …
Demystifying Analytics and Attribution in the Cookie-less Future.
Wednesday, January 17, 2024 in Marketing
If you need a refresher, we cover how attribution plays a crucial role with websites in our guide on website attribution applications article. In this article, we cover how Google is trying to roll out a default Privacy Sandbox feature to all users. …